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Pay Per Click News

How to Win with Paid Search

Advertisers use paid search to drive relevant traffic to their website. Much care is taken in generating the perfect keyword list and the most engaging ads. But advertisers can’t stop there! Even if you have the most seamless paid search campaigns, there are still...

Dynamic Remarketing Expanding

Google’s dynamic remarketing being available only to e-commerce businesses will soon be a thing of the past.  Over the next few weeks, Google is rolling out dynamic remarketing to all verticals.  For those of you not familiar with dynamic remarketing, it is like...

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