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Pay Per Click News

An In Depth Look at Paid Search Text Ads

All ads are not created equal.  Google continues to add and evolve their paid search ads.  When viewing  ads on Google, there are basically three categories.  First is a basic ad, which contains all required information to run paid search.  Then, there is the paid...

How to Win with PPC Advertising

Advertisers use pay per click advertising to drive relevant traffic to their website. Much care is taken in generating the perfect keyword list and the most engaging ads. But advertisers can’t stop there! Even if you have the most seamless PPC campaigns, there are...

Make it Easy for Your Happy Customers to Leave Reviews

“Would definitely go here again. The food was AMAZING!” “I HIGHLY recommend (insert your business name)!” If you own a business, this is what you want to see showing up on review sites regarding your products and services. If you’re suffering from a negative...

Paid Promotion and Getting Your Content Seen

We’ve all seen the stats and know only all too well that everyone is putting up more and more content these days, and the forecast is for even heavier showers over the next year. The problem we face though is getting our content noticed amid the sea of competing...

Using AdWords to its Potential

Adwords, when used to its potential is so much more than simply an ongoing promotional method that you just leave quietly running on autopilot in the background.  Yet that’s exactly what the vast majority of Adwords advertisers do, same keywords, same ad copy, and...

Bidding on Competitor Terms in PPC

Bidding on competitor terms in paid search is a controversial topic. With the right strategy, you can benefit from showing up with your biggest competition. With the wrong strategy, you will simply (and quickly) throw money away. The following tips can help you win...

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